What Is Your Website Worth?
Version française | English version
Most webmasters are interested by the monetary value of Internet sites and, certainly, of their own virtual creations. Many reasons can explain such an interest: simple curiosity, a desire to find a buyer for their website, competition, etc. Hence, it is now increasingly easy to obtain information regarding the estimated value of websites. However, the validity and quality of the given information by various sites such as WebsiteOutlook.com, BizInformation.org and WebsiteValueCalculator.com remain doubtful whereas none of them provides similar data. Such differences can occur because of the parameters used by the latter in order to carry out their calculations: some sites use data related to the number of visitors and the pages visualized daily whereas others also take into account the external links leading to the site, the incomes generated by online ads, the international and/or local classification of the site (Alexa, Google PageRank, etc.) and its publication in web repertories such as DMOZ, notably.
Thus, here’s a comparison of the estimated value of a popular website, Yahoo.com:
According to WebsiteOutlook.com: $602,250,000.00 USD
According to BizInformation.org: $6,700,000,000.00 USD
According to WebsiteValueCalculator.com: $1,393,504,478.00 USD
Hence, keep in mind to avoid using and considering such sites in order to obtain a rational monetary evaluation of your own website. Moreover, the actual value of your site is only equal to the amount of money a purchaser would truly be willing to pay and that can obviously fluctuate largely in regard to the context, the type of site and the purchaser’s needs.
Here is a list of twelve online tools for evaluating websites (Alexa rankings as of July 2013) … for you to see which of these are actually useful:
1- Alexa. Features: main reference regarding web statistics; the free version does not provide the approximate value of sites (gains / virtual value).
2- Stats Crop. Features: the information given is diverse and interesting, but the daily gains and the value of the site indicated seem much too high, even exaggerated. Alexa Rank: 1314.
3- Worth of Web. Features: percentage mark; traffic and monetary gains by day, month and year using data from compete.com. Their estimates seem conservative. Alexa Rank: 8657.
4- Website Outlook. Features: uses data from Alexa com; little information is provided to the user. Alexa Rank: 13589.
5- Check Website Price. Features: uses captcha code to limit bots; estimates are quite realistic, particularly with respect to daily earnings but the number of daily unique visitors seems rather conservative. Alexa Rank: 35527.
6- MX Website. Features: does not seem to determine adequately the data provided by Google and Bing, curiously. Alexa Rank: 52999.
7- Stimator. Features: data processing is extremely long. Alexa Rank: 54580.
8- Webuka. Features: data processing is a bit long; the information provided is conservative. Alexa Rank: 70191.
9- Web Worth. Features: data processing is a bit long; the statistics provided are diverse and show specific guidance to improve its own website; the tool gives an average percentage and a ranking among all the analyzed websites, which is useful. Alexa Rank: 75931.
10- Website Looker. Features: uses data from Alexa.com; the estimates seem wrong and sometimes show $ 0 revenue for some sites, which is weird. Alexa Rank: 80876.
11- Value My Web. Features: requires users to provide their email address, which is very annoying and unsafe for the users. Alexa Rank: 121547.
12- SEO Outlook. Features: data processing is a bit long and the statistics on the number of daily visitors and page views seem to be too optimistic (by far!). Daily gains also seem to be too high. The visual appearance of the site is simple and pleasant, nothing more. Alexa Rank: Not enough data.
Robert Radford, M.A. © MMX, MMXIII